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Shannon Atlas provides creative public relations services for organizations in the performing arts field.
With more than 20 years of public relations experience in the fields of performing arts, luxury retail, technology and book publishing, Shannon is a talented writer with extensive media contacts in the San Francisco Bay Area and beyond. Shannon began her PR career in the New York book publishing industry, working with well-known authors including New York Times journalist Gabrielle Glaser and National Public Radio correspondent Jacki Lyden. Since 1998, Shannon has lived in the Bay Area, working in the technology industry for NRW, a local agency, and later as communications manager for Responys.com (Nasdaq: MKTG), an email marketing company. Shannon has primarily been working with performing arts and other nonprofit organizations since 2002.
From 2016-17, Shannon partnered with well-regarded San Francisco-based Allison Speer PR. Shannon's work with Allison Speer PR included luxury brand clients such as Coach, (the NY-based leather goods company's opening of their renovated store with craftsmanship bar in downtown San Francisco); LA designer Jenni Kayne (who opened her first Bay Area store in Palo Alto); SkinSpirit skincare clinic and spa (which opened in San Francisco's Presidio Heights neighborhood); and the grand re-opening of Tiffany & Co.'s Union Square flagship.
Recent placements for Shannon's performing arts clients include: Live interviews, features and reviews in California Home & Design, CBS SF Bay Area's "Bay Area Focus," Dwell magazine, Huffington Post, KDFC Radio's State of the Arts, KQED Radio’s Forum & The Do List, Marin Magazine, Modern Luxury's Silicon Valley Magazine, NBC Bay Area, The New York Times, Sacramento Bee, San Francisco Arts Monthly, San Francisco Chronicle, Sunset Magazine, and WBUR Boston’s Here & Now.
Her current and former clients include: Amy Seiwert's Imagery, Ballet Sun Valley, Ballet San Jose, Beijing Dance Academy, Chitresh Das Dance Company, The Choral Project, Dancers' Group, Headlands Center for the Arts, Mark Foehringer Dance Project | SF, ODC Dance, RoCo Dance & Fitness (Marin County), Sacramento Ballet, West Wave Dance, and Zhukov Dance Theatre. Shannon earned her B.A. in English and American Studies from Tufts University in Medford, MA. She currently lives in San Francisco with her husband and two daughters.
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